Press Release

MEDIA NEWS

LongLifeClub™ Aims at Helping People Live Longer, Healthier Lives

Contact:
David Bunnell
phone 510-520-7287
email: dave@longlifeclub.com

Inspired by his "Hippy Grandmother" Computer Pioneer David Bunnell Launches Online Longevity Club for Proactive Boomers and Enlightened Seniors

Berkeley, California (June 25, 2004) - Want to live to 100? Living a longer, healthier life is a goal many people share. Today, there are at least 50,000 people in America who are 100 years old or older. By 2050, there may be as many as one million American centenarians.

People who live past 100 are generally healthier and more mentally alert than many people who are much younger. They tend to somehow avoid major diseases and they seem to get along very well with other people and yes, they are happy.

One example is Thelma Thompson, age 100 from Marion, Indiana, who continues to live alone and says, "I'm sure glad that I can still drive." She drives to Catholic mass regularly, does her own grocery shopping and cleans her own house. And when she flies to visit one of her daughters, she does so unattended. The subject of a recent LongLifeClub interview, Thelma is an avid aerobics swimmer and gardener who has been active her entire life. "I don't like to sit around much," she commented.

With this in mind, the LongLifeClub (http://www.longlifeclub.com) was founded to help people who want to live a longer, healthier life. While there is a plethora of information published or broadcast daily about nutrition and exercise, it is often confusing and contradictory and, for most people, difficult to keep up with. The editors at the LongLifeClub sift through, simplify, and prioritize this information. They also research and write original articles.

Some of the topics recently covered by the LongLifeClub include:

	Exercise, Fish Oil Keep Arteries Clear University of Missouri-Columbia study finds that people who do prolonged, aerobic exercise have muscle cells that are able to quickly break down and reduce levels of fat called triglycerides. Taking a fish oil supplement can reduce triglyceride levels even more.
	Living to 100 takes Good Habits, Good Genes Science is still searching for the fountain of youth, but they're finding more answers to what lets us live past 100. The New England Centenarian Study is providing some clues - and you can get some clues about your own longevity prospects from a nifty life expectancy calculator.
	How to Buy Prescription Drugs from Canada Buying prescription drugs in Canada can save you oodles of money, but it requires a little homework to do it right. Not all Canadian online pharmacies are created equal. LongLifeClub looks at your options for ordering and gives some tips on what to watch out for.
	Aerobic Exercise Every Day May Keep Alzheimer's Away Get out those running shoes or start riding that bicycle--daily aerobic exercise will not only keep you trim, it also helps prevent deterioration of brain cells which lead to Alzheimer's Disease, researchers say.
	Learn how to Stay Safe from Falling Falls are the leading cause of injuries in people over 65 years, yet fall prevention can be drastically improved with some simple tips, including clearing clutter from floors, preparing ahead when taking medications that may cause dizziness and even practicing Tai Chi.
	Go have a Tea Party: It will be Good for You Drinking a few cups of strong tea each day can have amazing health benefits: a stronger immune system, more antioxidants, less risk of heart disease, just to mention a few. It's an easy step to add into the daily routine and one that could pay off big time in the long run.
	Antioxidant May Prevent Prostate Cancer Selenium, an antioxidant found nuts and other plant foods, as well as some meat and shell fish, has a positive effect on reducing prostate cancer. The effect is most pronounced on men with high PSA levels. Selenium can also be taken as a supplement.
	Testing Your Blood Pressure at Home What You need to Know. If you have high blood pressure, or hypertension, your doctor might ask you to test your pressure at home. There are scads of measuring devices available. Here's how to figure out which type to buy and what the readings mean.
	Chronic Pain? Give Bowen Therapy a Try If you suffer from chronic pain and think you've exhausted every option, check out Bowen therapy. Developed in Australia, this low-profile therapy involves very light massage aimed at helping the body heal itself. It sounds similar to aspects of acupuncture or pressure-point therapy, but it's a technique of all its own.

The idea for the LongLifeClub was conceived by David Bunnell during one of his daily swims at Lake Anza in Berkeley, California. He had been inspired to live a healthy lifestyle by his late "hippy" grandmother, Sadie Taylor, who took numerous vitamins and other supplements, practiced Yoga and carried around extra copies of Adele Davis's pioneering classic book, Let's Eat Right to Stay Fit. She handed out this book for free to whoever was receptive to her message of holistic living. This was in the early 1960's, well before these concepts became widely known and practiced. Bunnell's brainstorm was that through the Internet he could propagate his grandmother's healthy lifestyle message to millions of people worldwide.

Future plans for the LongLifeClub include self-diagnostic software tools, a personalized health consulting service, online health store, conferences and other events. The site is targeted at the "proactive" boomer market as well as "enlightened seniors." A May 2004 study by Manhattan Research (http://www.manhattanresearch.com) shows that 5.5 million U.S. seniors (age 65+) are surfing the net for health information and 41.5 million future U.S. seniors (age 45 to 64) are already looking for online health and pharmaceutical information.

A media entrepreneur and technology pioneer, Bunnell is also the founder of a series of major media properties including the computer magazines PC, PC World, and Macworld; the trade show, Macworld Expo; and the biotechnology information service, BioWorld. He was the CEO and Editor-in-Chief of Upside Media from 1996-2002. In 1994, Bunnell received the first Lifetime Achievement Award from the Computer Press Association. Bunnell was the vice president of marketing at MITS in Albuquerque, N.M., when it produced the first commercially available personal computer, the Altair 8800, in 1975. While at MITS, Bunnell worked closely with Microsoft founders Bill Gates and Paul Allen, who published the BASIC programming language for the Altair.

Other key participants in the LongLifeClub include Operations Manager & Contributing Editor Andy Walker, Senior Writer Jane-Ellen Robinet, Medical Advisor Dr. Frederic J. Vagnini and Senior Programmer Serge Vladimiroff. One of the world's top technology writers, Walker manages the LongLifeClub operations from his home office in Toronto and also writes the health and fitness gadget column. He has collaborated with Bunnell on past projects including Dig-iT magazine.

Jane-Ellen Robinet is a freelance writer and health care reporter. In addition to writing for the LongLifeClub, she is also the health care columnist for Pittsburgh Magazine and a writer for The Carnegie Magazine. Previously, Ms. Robinet was as an editor for The Wall Street Journal in both Brussels and Tokyo.

Dr. Frederic J. Vagnini, M.D., F.A.C.S., is the medical director of The Heart Diabetes & Weight Loss Centers of New Yorks of New York as well as Dr. V's PULSE Anti-Aging Center in Scarsdale, New York. He has served as Assistant Clinical Professor of Surgery at Cornell University and as Assistant Clinical Professor of Surgery at North Shore University Hospital in Manhasset, New York, for more than twenty-five years. Dr. Vagnini is the author of two books, including Dr. Vagnini's Healthy Heart Plan: A Surgeon's Approach to Natural and Allopathic Treatment for Cardiovascular Wellness. He has also authored research papers and articles on cardiovascular and heart disease, preventive medicine, and the role of nutrition in heart health and healing. More information about Dr. Vagnini can be found at http://www.vagnini.com.

The LongLifeClub has only been "live" for a few weeks and it has already attracted thousands of visitors and several hundred members. Bunnell has announced that Club membership will remain free for the first 10,000 people who join. An annual membership fee will be charged after that.